I was an idealistic long-haired, bearded hippie in the late 1960′s when I picked up my first bottle of Dr. Bronner’s Peppermint Liquid Castile Soap in a California health food store. It was back then that I was introduced for the first time to several staple products that became a part of my free-spirited life style – natural crunchy granola, nutritious brown rice and Dr. Bronner’s skin tingling Peppermint Soap. I remember well my first reaction to that big navy blue & white soap bottle label, which was covered with tiny words running in all directions, filling up every single inch of space. The rambling text talked about an All-One-God-Faith and Moral ABCs, sprinkling Jewish and Christian ideas with the words of the poet, Rudyard Kipling and other unexpected sources. I didn’t quite know what to make of it, but its oddness and quirky philosophy made me trust that this wasn’t just another commercial-hype Madison-Avenue-advertised brand from a big faceless company. On top of all of that, the label enthusiastically talked about using the all-natural soap for just about everything that could be washed, which fit right in with my simpler-is-better back-to-nature tendencies. I have travelled a long road in life from being a child of the 60′s to now being in my sixties, but the good Doctor’s strange and magical soap is still a part of my life, still wearing its strange words speaking a vision of a better world without war for all. Dr. Bronner’s Soap was one of those common experiences that many of us freedom-seeking sojourners have shared. Read more »





